Kia Sportage 2011 Resmi diluncurkan
All-New Kia Sportage 2011 resmi meluncur. Sportage 2011 hadir dengan desain lebih modern dan gagah dari dua generasi sebelumnya. Bahkan, menurut Kia, desain grille depan terinspirasi hidung harimau (tiger nose).
Quote:
Kia Sportage generasi ketiga ini melakukan world premiere di Geneva Motor Show 2010. Sportage ini berawal dari konsep Kia KUE, yang dipamerkan di Detroit Motor Show 2007.
Di Indonesia sendiri, populasi Kia Sportage melebihi 2100 unit. Generasi pertama diluncurkan 2002. Generasi berikutnya dipasarkan 2004.
Sportage 2011 dibekali mesin Theta II 4-silinder, 2.000 cc, Dual CVVT. Tenaga dan torsi puncak yang dihasilkan 166 hp fan 197 Nm.
Kia Motors Indonesia mengklaim tenaga Sportage setara dengan mesin 2,5 liter milik kompetitor. Konsumsi bensin diklaim lebih baik dengan 12 km/liter.
Dengan transmisi otomatis 6-speed tiptronic, Sportage sanggup berakselerasi 0-100 kpj dalam 10,6 detik. Sedangkan Sportage bertransmisi manual 5-speed lebih cepat 0,2 detik.
CUV (crossover utility vehicle) dengan LED daytime running light ini ditawarkan dalam 9 pilihan warna; bright silver, mineral silver, black cherry, techno orange, signal red, clear white, sand track, vintage blue, electronic yellow.
Harga Sportage AT Rp 286 juta dan Sportage MT Rp 249,5 juta.
Mobil yang dirakit di Indonesia ini dipersenjatai beberapa fitur keselamatan; rem ABS dan 2 airbag (Sportage AT).
Quote:bisa Liat Berita Menarik Lainnya Disini::
Choose exterior colour
Vintage Blue *
* Premium paint at additional cost. Colours and trims displayed here are a guide only and may vary from actual colours due to the display process.
All-New Kia Sportage 2011 resmi meluncur. Sportage 2011 hadir dengan desain lebih modern dan gagah dari dua generasi sebelumnya. Bahkan, menurut Kia, desain grille depan terinspirasi hidung harimau (tiger nose).
Quote:
Kia Sportage generasi ketiga ini melakukan world premiere di Geneva Motor Show 2010. Sportage ini berawal dari konsep Kia KUE, yang dipamerkan di Detroit Motor Show 2007.
Di Indonesia sendiri, populasi Kia Sportage melebihi 2100 unit. Generasi pertama diluncurkan 2002. Generasi berikutnya dipasarkan 2004.
Sportage 2011 dibekali mesin Theta II 4-silinder, 2.000 cc, Dual CVVT. Tenaga dan torsi puncak yang dihasilkan 166 hp fan 197 Nm.
Kia Motors Indonesia mengklaim tenaga Sportage setara dengan mesin 2,5 liter milik kompetitor. Konsumsi bensin diklaim lebih baik dengan 12 km/liter.
Dengan transmisi otomatis 6-speed tiptronic, Sportage sanggup berakselerasi 0-100 kpj dalam 10,6 detik. Sedangkan Sportage bertransmisi manual 5-speed lebih cepat 0,2 detik.
CUV (crossover utility vehicle) dengan LED daytime running light ini ditawarkan dalam 9 pilihan warna; bright silver, mineral silver, black cherry, techno orange, signal red, clear white, sand track, vintage blue, electronic yellow.
Harga Sportage AT Rp 286 juta dan Sportage MT Rp 249,5 juta.
Mobil yang dirakit di Indonesia ini dipersenjatai beberapa fitur keselamatan; rem ABS dan 2 airbag (Sportage AT).
Quote:
bisa Liat Berita Menarik Lainnya Disini::
Vintage Blue *
* Premium paint at additional cost. Colours and trims displayed here are a guide only and may vary from actual colours due to the display process.
ALL NEW KIA SPORTAGE 2011-2016
EKSTERIOR STYLING
SL merupakan CUV (Crossover Utility Vehicle) perkotaan yang inovatif dipadukan dengan faktor-faktor kelengkapan terbaru pada tampilan lincahnya
Berbeda dari kendaraan pesaing dengan desain yang futuristik dan crossover
Memenuhi kebutuhan pasar seperti efisiensi bahan bakar, tenaga dan ruang kargo
Membangun brand identity, Kia
Semua Style pada competitor ada di Sportage menjadikan Sportage :
Lebih Futuristik dan tidak membosankan
Kesan kendaraan Crossover sangat kuat
Kesan Sporty dan lincah pun lebih kuat
INTERIOR STYLING
Perbandingan Dimensi All New KIA Sportage dan Kompetitor
ENGINE
RIDE DAN HANDLING
SAFETY
Dilihat dari spesifikasi yang diatas bahwa KIA Sportage banyak memiliki keunggulan-keunggulan diantaranya Engine D-CVVT menghasilkan output yang sangat besar, dengan 2.0L D-CVVT setara dengan engine 2.4L yang kompetitor pakai sehingga;
Penggunaan bahan bakar sportage lebih effisien Sportage Lebih responsive, Lebih stabil karna di dukung dengan tinggi kendaraan yang lebih rendah dan lebih lebar, model paling modern, dan memiliki features lebih mewah, tetapi harga paling kompotetif untuk di kompetitornya
The Sportage is ahead of the pack in terms of environmental friendliness and economic value thanks to the Lambda II 6-speed automatic transmission that boasts diverse variations, Theta II 6-speed automatic transmission and Mu 6-speed manual transmission for R-engine. Now let’s find out more about the transmissions that are enhancing the fun of driving Kia’s new generation of vehicles.
The Lambda II 6-speed automatic transmission was specifically developed for the eco-friendly passenger diesel R-2.0 liter engine and the Theta II 6-speed automatic transmission for the Theta II 2.0/2.4 liter engines.
Compared to 6-speed automatic transmissions offered by our peers, the Lambda II 6-speed automatic transmission partners up with the environmentally friendly diesel R-engine to provide 20% greater fuel efficiency of 15.4km/ℓ (2WD). It’s able to go from 0→100 kph in just 9.6 seconds (2WD) and from 60→100 kph in 5.1 seconds (2WD), which are 21% and 24% faster than the average of our competitors.
Additionally, the Theta II 6-speed automatic transmission clocks in at 10.6 seconds (2WD) and 6.2 seconds (2WD) for 0→100 kph and 60→100 kph, respectively, with a commendable fuel efficiency performance of 11.7km/ℓ (2WD).
The Lambda II 6-speed automatic transmission has secured the world’s highest allowable torque of 45 kgf∙m among front wheel drive automatic transmissions in the same class to provide an alternative solution for high-torque engines (allowable torque for the Theta II 6-speed automatic transmission is 31 kgf∙m).
Countless hours of research went into reducing the weight and number of parts while also shortening the length of the transmission to produce such stellar results.
The Lambda II 6-speed automatic transmission was able to shed 12 kg compared to the previous 5-speed automatic transmission. The number of parts decreased by 62 while the length of the transmission was shortened by 41 mm, allowing engineers to achieve three feats of improving fuel efficiency and performance while also reducing weight.
Furthermore, the new application of an ultra flat torque converter (which transmits the engine’s driving power to the vehicle) resulted in a more compact package, while the 4-pinion differential gear enhanced durability and the hydraulic deviation control valve body improved shift quality to allow smoother shifting.
Now, let’s move on to the Mu 6-speed manual transmission which is geared towards drivers who enjoy a more active driving experience. The Mu 6-speed manual transmission was developed as a front wheel drive transmission that is ideal for the environmentally-friendly, high-performance diesel R-engine.
Now, let’s move on to the Mu 6-speed manual transmission which is geared towards drivers who enjoy a more active driving experience. The Mu 6-speed manual transmission was developed as a front wheel drive transmission that is ideal for the environmentally-friendly, high-performance diesel R-engine.
The Mu 6-speed manual transmission reduced weight through the unique arrangement of the gear train while a new grinding method decreased noise, vibration and harshness (NVH) such as gear noise which is commonly found in conventional manual transmissions.
Additionally, the application of a multi-cone synchronizer improved the gear shift handling ability and reduced the jamming sensation during shifting. The control system is also comprised of an independent shift and select lever which does not cause additional friction and thus promotes smoother shifting.
The latest concentric slave cylinder (CSC) clutch control system transfers hydraulic power from the clutch pedal directly to the clutch cover in order to eliminate inconveniences when the driver is pressing down on the pedal.
The allowable torque was raised by 50% to 38.0 kgf∙m compared to the previous 5-speed. At the same time, the size of the transmission shrank to 380 mm
.
The diverse cutting-edge transmissions of the Sportage demonstrate thoughtful consideration for drivers and offer superior driving performance.
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The diverse cutting-edge transmissions of the Sportage demonstrate thoughtful consideration for drivers and offer superior driving performance.
※ Editor’s note: All figures from the post are Korean domestic standard.
IT’S NOT JUST ALL NEW, IT’S ALL YOU
The all-new 2011 Kia Sportage is all about you – your style, your attitude, your zest for life and your love of adventure. There’s no one else like you, and nothing else like Sportage. Sportage blends athleticism and elegance in its captivating design, the latest expression of a new Kia design language spoken in bold lines and sophisticated details. This is a compact crossover that stands far above the anonymous crowd; a no-nonsense performer that rises to the challenges of a busy life. Effortlessly.
2011 KIA Sportage Review
2011 KIA Sportage Review (http://www.caradvice.com.au/
The design elements come from former-Audi designer Peter Schreyer‘s KIA revolution which has already taken form on the Cerato and Sportage (and soon on the RIO and Optima). Despite Schreye’s influence, the Sportage was designed by one of KIA’s chief designers, Massimo Frascella who works at the KIA design centre in California.
When you have the likes of Schreyer and Frascella (who has previously worked for Jaguar and Aston Martin) you begin to see why the Sportage looks so good. Frankly, it’s amazing how much looks can persuade opinion. It’s hard not to admire the Sportage for its clean, crisp modern design. The package could be perfect under the skin but if doesn’t appeal to the visual senses, it simply wont work.
The KIA Sportage is based on the same platform as the Hyundai ix35. That means it shares the same overall dimensions as well as all engine and transmission systems. However it does use a completely different AWD system developed jointly between Magna and KIA (more on that later).
The new Sportage marks the third generation of the SUV. Having originally launched in 1993, so far over 1.5 million buyers worldwide have taken one home. KIA expects the new model will find an additional 1.4 million buyers during its life cycle and given the overall package appears to be a certain winner on paper, it probably will.
To celebrate the launch of the new KIA Sportage, the Korean company took the automotive media to Queenstown, New Zealand. From here the program was destined to head to the Southern Hemisphere Proving Grounds but the weather Gods didn’t permit such a journey.
Instead, our drive program took us for a four hour drive through the surrounding mountains of Queenstown and up twisty roads to the “snow farm”. If you’ve never been to New Zealand’s south island, I highly recommend you put it on your must-do-before-I-die list.
To put the KIA Sportage into perspective, the Korean company has recently had the benefit of learning from Hyundai’s product launches in order to perfect its own. For example the recent Hyundai i45 launch resulted in criticism of the car’s ride across the board, KIA has taken this on board and will launch the replacement KIA Magentis (more likely to be called Optima) which shares the same platform as the i45, with a different suspension setup to fit our roads (no doubt Hyundai is also retuning the i45 for Australian roads as I write this).
The story is the same with the Sportage. KIA representatives made a big point of how much work has gone into local tuning and suspension setup for the Australian market. The company says it brought out KIA engineers for a four day, 1,700km drive across local and rural roads before finalising local suspension settings. This resulted in Australian delivered Sportages being equipped with the UK suspension tune (plus minor adjustments) as oppose to Korean suspension settings. This benefits us in many ways, the Sportage has a very smooth and compliant ride over our third-world quality roads.
The new KIA Sportage is a good 90mm longer and 15mm wider than the previous generation but is also 60mm shorter. This results in a less box-like SUV look and a more aerodynamic, compact, go anywhere type vehicle.
The Sportage takes the same engine choices as the Hyundai ix35, so the range starts with a 2.0-litre petrol with 122 kW and 197 Nm of torque which is upgradable to a 2.4-litre with 130 kW and 227 Nm (more is better).
Those looking for the latest generation diesel engine can be assured the Hyundai-Kia developed R2.0 is by far one of the best 2.0-litre diesel engine available today (yes, that includes offerings from the Germans). It puts out an enormous 135 kW of power and 393 Nm of torque. It will move the 1609 kg (kerb weight) Sportage from 0-100km/h in under 10 seconds.
The base model 2.0-litre (which starts from $25,990) is basically for buyers interested in a car that will get them from A-B in style and with loads of practicality. It’s relatively underpowered and if money isn’t tight and if you think of driving as anything more than just a necessity, the 2.4-litre petrol or R2.0 diesel is a far better choice.
Our drive program started from the Sofitel Hotel in Queenstown, from here we drove around 50km of twisty mountain roads to the Cardrona Hotel.
It’s easy to notice that the Sportage feels very stable, smooth and compliant on rough rouds. Our quick journey took us through a series of gravel and loose-surface roads that highlighted the car’s well-tuned suspension.
Driving around normal urban environments is simple and gearshifts from the six-speed automatic transmission are seamless (the 2.0-litre version is offered in a manual – this variant was not driven).
The first driven variant was the 2.4-litre petrol and despite the initial feeling of “it’s not quick enough”, the more it’s driven to more you come to appreciate it. Yes, it’s not as torquey as the diesel but it performs the necessities rather well. It can overtake on the highway with ease, it accelerates out of corners without hesitation but does tend to think a little longer than one would expect about which gear it needs to be in.
To cut the story short, Dynamax AWD is the next-generation in compact SUV AWD systems. It uses all the information from the car’s traction and electronic-stability program to distribute power to each wheel accordingly. It can analyse data so quickly that it senses a slide on any wheel in just 150ms and sends power and torque to the appropriate wheels to compensate. It’s rather similar in theory to the Haldex system used in Volvo vehicles.
In real-world conditions, it feels very similar to the ix35 in how it distributes power in a loose-surface situation. However, the Sportage does feel more assertive and confident around corners than its Korean brother.
Technicalities aside, my co-driver and I headed up to the Snow Farm. This meant a 30 minute drive up a twisty, snow and ice covered mountain road without any barriers or safety nets.
For those of you who are interested, this is the exact same road used for the “Race to the Sky” hillclimb which ran from 1998 to 2007. You may also remember that New Zealand rally driver Possum Bourne died on this exact same road. So then, one nasty slide and it would’ve been a goodbye-dive off the mountain.
Nerves aside, our KIA Sportage conquered the mountain with ease, climbing the challenging road at speed, cornering smoothly and maintaining maximum traction at all times. During the few little slides the Sportage’s array of computer systems instantly took control and fixed the situation. Up and down the mountain, Sportage felt more than capable of this task.
From the inside, Sportage is a vast improvement over its predecessor. The cabin feels far more upmarket thanks to soft-plastics and clever interior design. Seats are comfortable and have enough lumbar support for long distance drives. One rather unique feature found in the top of the range Sportage Platinum is the ventilated driver’s seat which can cool or heat up the seat. It will be a life-saver in those hot summer days.
The cabin ambience is very much European-inspired. It can be a little dark but thankfully it doesn’t suffer the tacky “buttons-everywhere” look. The stereo system, which worked first time when connecting natively with my iPhone, is a also great standard feature and provides more than adequate bass, treble and clarity.
Safety is paramount and standard across the range. KIA believes the Sportage will have no issues achieving a five-star safety rating when it gets tested later this year. All variants come with a mirrad of active-safety technology which includes: ABS, EBD, ESC (Electronic Stability Control), and HAC (Hillstart Assist Control) and DBC (Downhill Brake Control).
SLi and Platinum variants also gain 130-degree wide-angle revere camera that displays through a clever LCD screen placed in the rear-view mirror. Active safety is assured thanks to six airbags (dual front airbags, dual front side airbags and full-length side curtain airbags).
Before our flight back home, a 45 minute drive in the diesel was in order. This is by far the best model in the range, although on paper it’s not much quicker than the 2.4-litre petrol, it certainly feels like it. If you can afford the additional $3,000, this is the pick of the lot.
The 2011 KIA Sportage hits the sweet-spot when it comes to exterior and interior design, engine performance, fuel economy, handling and interior practicalities. Perhaps the only real-world complaint I could justify in the short drive program was the lack of Bluetooth technology (simply not available). KIA says the issue will be sorted in the not so distant future. No Sportage variants are available with Satelite Navigation either.
The Sportage goes on sale this weekend.
- KIA Sportage Si 2WD Manual – $25,990 – 2.0L
- KIA Sportage Si 2WD Auto – $27,990 – 2.0L
- KIA Sportage SLi 4WD – $31,990 – 2.4L
- KIA Sportage Platinum 4WD – $35,990 – 2.4L
- KIA Sportage SLi 4WD – $34,990 – 2.0R diesel
- KIA Sportage Platinum 4WD – $39,990 – 2.0R diesel
SPORTAGE ALL-BARU AKAN MEMBUAT ANDA AMAN!6 Oktober 2010 Posted in R & D
Halo semua. Hari ini, saya ingin memperkenalkan teknologi yang ditampilkan dalam Sportage lebih baik dan lebih cerdas semua-baru yang akan membantu Anda mengemudi lebih aman di sepanjang jalan yang tertutup es.  Pernahkah Anda bangun di pagi hari untuk menemukan patch es di jalan-jalan dari salju yang jatuh semalam?Jika Anda salah satu dari orang-orang yang tidak punya pilihan lain selain drive untuk bekerja, tidak diragukan lagi Anda akan memiliki mobil Anda mengalami zig-zag dari kiri ke kanan, hampir kehendak sendiri, ketika percepatan atau pengereman. Teknologi aku akan memperkenalkan kepada Anda akan membantu Anda kesepakatan yang lebih baik dengan situasi. Vehicle Stability Management (VSM) adalah teknologi yang ditampilkan dalam Sportage tersebut. Ini teknologi yang sangat cerdas yang memungkinkan kendaraan untuk menstabilkan dirinya sendiri ketika percepatan atau pengereman tiba-tiba di jalan tidak rata dan memperpendek jarak pengereman.  Berikut adalah melihat lebih dekat bagaimana sistem bekerja. Tingkat yaw dan lateral G sensor (G Yaw Sensor) dan sensor roda secara akurat mengukur kecepatan gerakan kendaraan.  Berdasarkan data yang dikumpulkan oleh sensor, Electronic Stability Control (ESC) dan Motor-Driven Power Steering (MDP) sistem kick ke gigi segera setelah kendaraan mulai meluncur untuk mengamankan stabilitas kendaraan. Jika rem kendaraan di jalan yang tidak rata yang memiliki patch es baik dan aspal, kendaraan cenderung membelok ke arah samping dengan koefisien gesek yang lebih tinggi (aspal), sedangkan sebaliknya akan terjadi selama percepatan mendadak. VSM mendeteksi tersebut membelok dan secara otomatis melibatkan MDP untuk membantu pengemudi mengemudi dengan aman. ※ Catatan Editor: Vehicle Stability Manajemen mungkin tidak tersedia di beberapa daerah. lll   Urban hutan atau jalan negara? Weekend berkemah perjalanan atau ekspedisi pusat-pusat perbelanjaan? Memilih anak-anak dari sekolah atau - bahkan lebih baik - menjatuhkannya off dengan mertua untuk akhir pekan?Sportage ini memiliki fleksibilitas untuk menangani cukup banyak setiap situasi. Just check-out statistik ini:ABS dan EBD sistem rem untuk membantu Anda berhenti cepat bila Anda perlu. Traksi kontrol. Twin depan, samping dan tirai airbags. AC. kursi lipat satu flat-16 "velg 60:40 '.-sentuhan' belakang (ideal untuk menyimpan paket besar atau omelan mertua) Immobiliser dan. alarm perimeter untuk tetap jahat begitu-dan-jadi di teluk. CD audio dengan MP3 player untuk Anda senang mendengarkan.Dan kalau itu tidak cukup - tampak sangat keren juga. KIA SPORTAGE, MOBIL TERAMAN 2010 VERSI IIHSPosted on August 20, 2010 by rajufebrian  Kian Portage 2011 NEW YORK, 19 Agustus 2010 - Model Sport Utility Vehicle (SUV) besutan Kia Motors, Kia Spaortage model 2011, Rabu (18/8), dinobatkan sebagai kendaraan paling aman 2010 oleh Lembaga Asuransi Keselamatan Jalan Raya Amerika Serikat (The Insurance Institute for Highway Safety/ IIHS). Mobil itu memperoleh nilai tertingg dalam serangkaian uji tabrak, dari depan, samping, serta belakang. Bahkan atap mobil ini juga dinyatakan aman saat mobil terguling. “Kia berkomitmen memberikan produk yang memiliki tingkat keselamatan tertinggi melalui teknologi perlindungan terhadap kecelakaan yang komprrehensif,” papar Michael Sprague, Vice President Marketing & Communications, Kia Motors America (KMA) seperti dilansir autoevolution.com, Kamis (19/8). Kia Sportage model anyar ini dilengkapi sederet fitur keamanan dan kenyamanan. Airbag untuk pengemudi, penumpang, serta airbag tirai menjadi fitur standar. Begitu pun dengan Antilock Braking System (ABS), Electronic Stability Control (ESC), Electronic Brake Distribusi (EBD), Tire Pressure Monitoring System (TPMS) serta Brake Assist Sistem (BAS). Bahkan, Kia Motors menambah fitur khusus yang membantu mobil saat melibas lintasan di bukti atau pengunungan. Fitur itu adalah, Hill Start Assist Control (HAC) dan Downhill Brake Control (DBC). “Selain itu Kia Sportage dilengkapi sensor pendeteksi potensi kecelakaan, kamera di bagian belakang yang membantu pengemudi saat parkir,” terang Sprague. Kia Sportage di Amerika Serikat dibanderol US$ 18.295.  BAGAIMANA KITA MEMBUAT TV SPORTAGE SERBA-BARU KOMERSIAL?13 Oktober 2010 Posted in Komunikasi,Kendaraan Kia
Halo. Hari ini, saya ingin memperkenalkan Anda kepada kisah di balik penciptaan iklan untuk Kia SUV kompak, Sportage semua-baru.  Seperti yang Anda harapkan dari salah satu penjual Kia paling populer dan volume, Sportage menarik banyak perhatian di berbagai belahan dunia bahkan sebelum peluncuran. Berbeda dengan iklan dalam negeri Korea yang berfokus pada spesifikasi Sportage high-tech, iklan terbaru kami buat menempatkan menyoroti pada styling.  Banyak usaha masuk ke datang dengan proposal yang berfokus pada faktor desain, seperti desain ramping dan mengalir unik untuk Sportage baru dan chassis rendah yang memunculkan gambar sebuah coupe. Sejalan dengan sorot baru pada mengemudi kota, kami juga mencoba untuk menciptakan sebuah iklan yang berisi gambar posisi Sportage sebagai SUV perkotaan. 'Refleksi' Hasil akhirnya adalah.  Sebuah ras Sportage berwarna oranye melalui hutan mencolok dari bangunan. Sebagai Sportage membesarkan oleh, refleksinya dapat dilihat di berbagai bagian kota. Mobil eye-catching tercermin dalam genangan air, sebuah gelas kaca di kafe outdoor, kaca dinding bangunan, dan tempat-tempat lain di mana refleksi dapat dilihat. Refleksi berlama-lama bahkan setelah Sportage hilang sebagai keindahan eksterior mobil meninggalkan kesan abadi. Setelah lukisan kota dengan gaya biasa nya, mencerai-beraikan Sportage jeruk ke dalam sinar cahaya yang indah dan kemudian berubah putih. Kemudian, sekali lagi, itu ke cat kota dengan gaya yang unik. Beberapa mungkin berpikir refleksi itu adalah tema umum, namun beberapa motif lainnya dapat dinyatakan dengan sebagai daya tarik banyak dan misteri.    Iklan ditembak di kota Houston AS selama empat hari. Telah mengudara di Afrika dan Timur Tengah sejak Juli.Segera, akan ditampilkan di Tengah & Selatan dan daerah lainnya. Berikut ini berharap bahwa Sportage baru akan memberikan ditambahkan momentum untuk Kia. FINDING COLORS THAT APPEAL TO CUSTOMERS’ EMOTIONSJune 11th, 2010 Posted in Design,Kia Vehicles By Kia Color Team The colors that highlight the individuality of Sportage were not born overnight. To find hues that would satisfy global customers, designers held countless meetings to create color packs tailored for each region. Their tireless efforts helped produce a character color unique to Sportage that would appeal to drivers’ emotions. The focus of the entire process was to create a character color that would enhance the all-new Sportage’s profile as a sedan-type CUV for the city, in addition to differentiating it from previous Sportage colors.  Regional preferences were another important consideration to satisfy the different tastes of global consumers. This led to designers from each region working closely with each other to create special packages of color packs. The package for Sportage was created under the concept of fulfilling the needs of a young man in his 30s who enjoys the outdoors and has a progressive sense of style. This description of the target customer guided related work to produce consistency in concept along with differentiation in emotional appeal. In the end, orange was developed into the character color of the Sportage. The understated way that orange demands attention was translated to the exterior and interior of the vehicle to produce the unique character color of Sportage. Orange is a color that is less aggressive than red, is equally appealing to both men and women, and denotes energy. To express stylish sportiness, orange was used as a point color on the steering wheel, shift knob, and mat while black headlining provided a sophisticated sense of unity.  Techno orange was also used as an exterior color to produce color harmony both in and outside the car. Heating row embossing was applied to the seat material in an example of new technologies and new materials, while a high luminance metal color was used for the door center trim, replacing the previous method of wrapping material or plastic injection molding.   The metal color added an original and high-tech finish to the styling. To accentuate the Sportage’s dynamic and refined exterior, a high luminance silver metal was used on the radiator grille and beltline molding. The combination of diverse colors and trim elements formed the core of our work to create a distinguishing look for the sedan-type CUV. |
